Onboarding
Problem
The onboarding process was too cumbersome for new users, leading to high drop-off rates during sign-up. Users struggled to understand the platform's value proposition and features quickly enough to stay engaged. Additionally, as more users signed up, we encountered issues with duplicate accounts and email addresses, which created confusion and data integrity problems.
Approach
Our team conducted usability tests to identify areas where users might face challenges during the onboarding process. We wanted to introduce a personalized quiz to enhance user engagement by tailoring the app experience to their individual preferences, styles, and shopping needs. Furthermore, our goal was to simplify the process of inputting personal information by implementing features such as autofill. This would make the process quicker and more user-friendly, allowing users to start enjoying the app without feeling overwhelmed.
On the backend, we realized that duplicate user accounts and non-unique email addresses were becoming problematic. To ensure that each user was unique, we would need to add backend routes to validate the uniqueness of user inputs (such as email and username) before allowing them to proceed with account creation.
Solution
We started by simplifying the sign-up form, reducing the required fields, and making it more intuitive. Then, we added a personalization quiz to the onboarding process. This quiz asks users about their style, brand preferences, and reasons for joining the platform. The aim is to enhance user engagement by customizing their experience and creating a sense of ownership.
To resolve issues with duplicate user information, we added backend routes that verified the uniqueness of user inputs, such as email and username, before account creation. This ensured data integrity and prevented multiple accounts from being created with the same information.
Lastly, we added a community guidelines statement at the beginning of the onboarding flow to reinforce that Cue the Curves is a safe space.
